Dell Case Study Example | Topics and Well Written Essays - 500 words

dell - Case Study Examplewn design in the form 1985, this was followed by unveiling of the worlds fastest performing computer in 1986 which was to be promoted by the setting up of the first onsite service to compensate for lack of retail in the year 1987. In 1988, the company changed its name to Dell Computer Corporation then tried to change its marketing strategy by selling to retailers in 1990 through warehouse clubs and superstores. However, this strategy did not last owe to dismal performance. They then embarked again on selling custom-built computers online to the customers. In 2000, Dell became number ane seller of computers in USA surpassing even the Compaq (123HelpMe.com, 2015).Dell computers corporations has the mission to be the most prospering computer company in the world at delivering the best customer experience in markets we serve. It was created to hold up on a direct selling model where customers are to order for their computers online and then the computer is make according to the needs of the customer (Saunders, 2009). Dells success is majorly attributed to the better oversight of its supply chain. Dell applies the best expertise to process customers orders and supply it at the fastest speed possible. Where the rivals take weeks, Dell takes solitary(prenominal) hours to supply the products to its customers.Dell has adopted as one of its strategies, the shortest supply chain. Dell purpose to minimize the familiarity of middle men as a way of minimizing prison term they take to get products to customers and as a way of getting directly in touch with the customers. The company also ventured into customer relationship management (CRM) as a way of staying close to customers. They hire third party logistics to supply their finished products or else of the middle men.Supplier of Dell supply raw materials on a just in time basis directly to the production line at shortest time hence contributing to success of the company. succeeder is in terms reduced costs on setting up a