Strategic Marketing - Jot Company Case Study Example | Topics and Well Written Essays - 2500 words

Strategic Marketing - suggestion Company - Case Study ExampleThe number of toy companies that are in existence soon has meant that organizations fox had to be creative in the way they approach this objective of working out and one of the of import activities that are involved in this agenda is marketing (Laermer & Simmons, 2007). Strategic marketing is an important part of the expansion plans of a company and requires conducting research and studies on the various issues that are affecting the company in singing to its activities and the nature of the industry (Kerin, 2012). This has to do with elements such as the direction that the industry is taking with regard to the rate of flow trends, the set up of connections and the established procedures that have taken over the last few years. By studying all these issues, a company is able to develop the most appropriate approach they can expend in the achievement of their aim of growth of sales. Political Trends The political re alm of the country has always been an important factor in the operations of industries and the various companies involved. This means that their contributions in terms of their opinions and related policies that emerge from them have to be considered when a company is setting up its own policies and regulations that they will abide by (Kerin, 2012). hotshot of the issues that can be highlighted in this area is the political landscape of the country because of the recent elections that have taken place. Elections often means the emergence of new individuals into the political arena and this usually comes with a change in the manner that factors such as the national and foreign markets are approached (Goldstein & Lee, 2005). This change will have an operation on the companies that are involved in these various markets and thus it is essential that an organization keep foil of the happenings that take place during this period of time. The recent elections can be said to have affec ted the domestic and foreign markets in terms of a switch in concentration of the areas that are to be focused on (Kerin, 2012). The recent downturn in the scrimping has been a matter that the government has been trying to underwrite with and as a result many elected officials have focused on rejuvenating the domestic economy through the provision of new jobs and issuing of policies that assist in encouraging this. This has resulted in the officials urging companies to take for the various services and other job openings they are involved with within the country. In the case of sense of touch this has to do with the outsourcing of the manufacturing of their toys in a bid to create more employment opportunities