Summary Marketing Plan Term Paper Example | Topics and Well Written Essays - 1000 words - 1

abbreviation Marketing Plan - Term Paper ExampleThis marketing plan provide first get out a situational analysis for the caf. In the situational analysis, the overall picture in terms of trends, statistics, size, growth and competition testament be discussed. Also, a SWOT analysis will be performed for identifying the strength, weakness, opportunities and threats of the current industry. The report will alike give an insight into the current competitors in the industry. A comprehensive explanation of the target market and fruit positioning is discussed. Based on all these analysis, a marketing plan is charted out for the caf.Caf Gam Sung will be located at Sunnyside neighborhood in New York City. Sunnyside is located in the western plenty of New York City. Sunnyside contains a total population of 29,506 people. Though majority of the population are Americans, a large mickle is also constituted of people from almost 30 countries. Therefore, Sunnyside is a place with very div ers(prenominal) cultural characteristics. The median income of the region is $37,962. Majority of the population in the area are of the age aggroup of 25 39 geezerhood. Clearly mentioning, they constitute up to 32% of the Sunnyside population. The next bigger group is 40 64 years old forming around 30%. Teenage people of 19 24 years old form 7% of the population. The majority of the employed people are from the industries of retail/wholesale, professional, manufacturing, finance, education/ health and arts/entertainment. Around 44% of the employed population falls into the income category of $30,000 - $74,999. 40% fall below $30,000. Only a meager 1% has an annual income of higher than 150,000.Sunnyside is a market with a extremely growing potential for coffee shops. The major opportunity in the market is that it contains a considerable portion of young population. The population of age groups 19 39 years is of great potential for the business.